About

Where It Started

Founded in 2016. Reimagined in 2020.

Wild Thing$ was born in Lexington, Kentucky by former pro athlete Jaron Jones — a creative with a love for fashion, family, and fearless expression. What began as a personal outlet grew into a platform blending premium design, storytelling, and culture-driven community.

Why We Create

We create to inspire. To move with purpose. To tell stories. To Create the World.

Wild Thing$ exists for those bold enough to design life on their own terms. Every piece is intentional — built to move with purpose, tell a story, and spark expression.

We don’t chase trends. We build legacy.

What We Stand For

Purpose-Driven Design
Every product starts with a story — crafted with care, creativity, and clear vision.

Family & Community First
This brand is a thank you to our grandmothers, our brothers, our mothers. To the ones who shaped us. Everything we do is rooted in honoring them and uplifting our community.

Fearless Expression
Wild Thing$ is for those who color outside the lines, break the mold, and speak their truth — out loud, in style.

Culture Makers, Not Culture Chasers
From product to pop-up, we create moments. We don’t follow waves — we start them.

The Look & Feel
Our aesthetic lives where street meets soul — bold visuals, premium details, and storytelling stitched into every piece. Since 2016, our vision has carried us into 150+ retailers nationwide and into our own standalone showroom in Louisville, Kentucky. This is just the beginning.